Black Friday Is Here. Don’t Blink.

Black Friday is finally here, and WeSellPerformance.com is in full “hide the credit card bill from January you” mode.

Our Black Friday & Deal Days Deals page is the command center: live status, end dates, and links for every brand that’s running promo pricing. No coupon codes, no weird hoops—when a deal is live, the sale price is already baked into the product listing. Just add to cart and go.

But here’s the catch: a bunch of these Black Friday and Holiday deals do not last all month. Some of the best ones time out in the next few days. When the date hits, the pricing goes right back to full pop. No rain checks. No “I meant to order that.”

If you’re even thinking about upgrading lights, suspension, brakes, or drivetrain, Black Friday weekend is the moment to stop thinking and start clicking.

Fast Lane: Deals That Might Vanish First

If you want maximum FOMO fuel, start with the brands that wrap up fast. These are the ones you’ll kick yourself over if you wait until “later in the weekend.”

• Fabtech – Lift components and truck suspension on promo for a limited window. If “bigger tires and proper stance” are in your future, don’t let this one roll past. Shop Fabtech
• Firestone – Air helper springs and towing support that turn saggy rear ends into stable tow rigs. Perfect time to set up your truck for winter and next year’s race season. Shop Firestone
• Baja Designs – The “oh wow, those are bright” off-road lighting brand. Their Black Friday window is short; once it closes, that’s it. Shop Baja Designs
• BLOX Racing – Hardware and suspension bits that tie your whole build together. Bonus: BLOX is also in the Deal Days list, so the brand stays hot all the way to December 20, but Black Friday is when inventory moves fastest. Shop BLOX Racing
• Road Armor – Heavy-duty bumpers and armor for trucks and off-road rigs. These are big-ticket items; catching them on promo can save serious cash. Shop Road Armor
• Superpro & Superwinch – Superpro tightens up the way your chassis feels; Superwinch gets you out when you go a little too hard on that newly tightened chassis. Both have Black Friday/Holiday deal windows with hard end dates. Shop Superpro | Shop Superwinch
• FOX Racing – Premium shocks and coilovers with a deal window that doesn’t last forever. If you’ve been hovering over “add to cart” on FOX, stop hovering. Shop FOX Racing
• ORACLE Lighting – Headlights, halos, and lighting upgrades that completely change the look of your rig. Their Black Friday window ends sooner than some of the other brands—don’t wait. Shop ORACLE Lighting

Bottom line: if you see a brand on the Black Friday table with an end date in the first week of December, treat this weekend like your last call.

Off-Road & Truck Heroes

Daily-driven truck, tow rig, overland build, or trail toy—this is the weekend to check the big items off your “someday” list.

• Lift & leveling without regrets: Combine Fabtech suspension parts with Whiteline sway bars and bushings to get proper height and proper control.
• Load support for towing season: Firestone air springs plus Red Line fluids (in the Deal Days list) are the “adulting” purchases your future self will high-five you for.
• Armor before adventure: That off-road trip you’re planning? Your factory bumpers did not sign up for that. Road Armor bumpers are on promo during their Black Friday window—this is the move.
• Get unstuck on purpose: A winch from Superwinch plus lighting from Baja Designs or ORACLE is how you turn “oh no” moments into “did you see that?” stories.
• Gears & diffs for real work: If you tow, wheel, or just hate your factory gearing, Yukon Gear & Axle is listed in the Deal Days section with promo pricing through December 20—just don’t wait until the last day to order ring-and-pinion parts.

If you’re reading this on Black Friday, the best strategy is simple: open the Deals page in one tab, your truck’s wish list in another, and start crossing items off before the short-window brands time out.

Street, Track & Daily Driver Steals

Black Friday isn’t just for trucks and trail rigs. We’ve got plenty of “my daily is secretly a track toy” deals too.

• Real braking power: The Deal Days table is stacked with brake brands like Brembo OE, DBA, and EBC Brakes. These promos run through December 20, but the most popular pads and rotors can absolutely sell out earlier.
• Clutch before it slips: If your current clutch chatters, smells funny, or just hates launches, grab a kit from Competition Clutch while their Deal Days pricing is live.
• Intake upgrades you can feel: Airaid, K&N, Injen Technology, and Spectre all show up on the Black Friday/Holiday list with promo pricing and generous end dates—but that doesn’t mean inventory will wait for you.
• Boost & fueling: Planning a turbo or high-power build? GFB | Go Fast Bits and DeatschWerks are tied into the sale calendars, making Black Friday and Deal Days the smartest moment to grab boost control parts and upgraded injectors.
• Fluids & cooling: Boring? Maybe. Essential? Absolutely. Red Line Synthetic Oil and SPAL Advanced Technologies are in the Deal Days list—knock out fluids and cooling while they’re discounted, then forget about them until your next service interval.
• Handling that feels like cheating: Whiteline, Superpro, and SPC Performance cover sway bars, bushings, and alignment parts. Black Friday weekend is the perfect time to buy the stuff that makes the car feel right every single day.

If your daily driver secretly thinks it’s a race car, Black Friday is the time to give it the parts to back up that attitude.

How to Shop Fast (Before the Clock Runs Out)

Here’s your Black Friday game plan in four steps:

1. Open the deals page. Keep this page open in a tab. It shows you which brands are live right now and when their promos stop.
2. Prioritize short-window brands. Anything that ends this weekend or in the first days of December goes first: Fabtech, Firestone, Baja Designs, BLOX Racing, Road Armor, Superpro, Superwinch, and FOX Racing.
3. Stack free shipping with brand promos. Most orders over $99 ship free. A set of brake pads and rotors or a clutch kit will usually clear that with room to spare.
4. Use Deal Days as your backup window. If you’re reading this a little after Black Friday, the Deal Days brands—like Brembo OE, EBC Brakes, DeatschWerks, Red Line, SPAL, SPC, and Yukon Gear & Axle—keep promo pricing alive through December 20.

Translation: this weekend is “buy it before it’s gone,” and the rest of Deal Days is your safety net—but not an excuse to procrastinate.

Quick Safety & Fitment Reminder

We’re all about Black Friday excitement, but we’re even more about you and your vehicle staying in one piece.

• Double-check fitment. Always verify your year, make, model, submodel, and any existing mods against the fitment info on each product page. If you’re unsure, reach out before you order.
• Read the instructions. Suspension, brake, steering, gearing, and lighting upgrades can all affect safety and drivability. Follow the manufacturer’s install guide and torque specs.
• Use proper safety equipment. When installing parts, support the vehicle with quality jack stands on a solid surface, chock the wheels, and wear eye protection and work gloves. Never work under a vehicle supported only by a jack.
• Know your limits. If an install involves critical systems (brakes, steering, structural suspension), and you’re not 100% confident, have a qualified shop handle the work.
• Warranty & responsibility. Incorrect installation or use outside the manufacturer’s recommendations can affect both part and vehicle warranties. Drive responsibly—especially when you’re testing out all the new go-fast and stop-fast stuff.

What Did You Score?

Half the fun of Black Friday is comparing hauls. The other half is pretending you’re surprised when the boxes show up.

Tell us what you grabbed in the comments below: Did you finally pull the trigger on a set of Brembo brakes? Go wild on Baja Designs lights? Gear swap with Yukon Gear & Axle?

Drop your setup, your future plans, and your best “I couldn’t say no to that deal” stories in the comments. We might even feature some of the builds in a future Performance 101 post.

Related Brands

These are the brands currently featured on our 2025 Black Friday & Deal Days Deals page. If you see their logo there, it means there’s promo pricing somewhere in that brand’s collection during the sale windows:

• Airaid
• Baja Designs
• BLOX Racing
• Fabtech
• Firestone
• FOX Racing
• GEDDEX
• GFB | Go Fast Bits
• Injen Technology
• K&N Engineering
• MPD Racing
• ORACLE Lighting
• Ridetech
• Road Armor
• Spectre
• Superpro
• Superwinch
• TEN Factory
• TI22 Performance
• Whiteline
• Brembo OE
• Competition Clutch
• DBA | Disc Brakes Australia
• DeatschWerks
• EBC Brakes
• Rally Armor
• Red Line Synthetic Oil
• SPAL Advanced Technologies
• SPC Performance
• Yukon Gear & Axle

Hit the Black Friday & Deal Days Deals page before each order, then dive into these brand collections while the sale windows are open. Once the dates are gone, so are the deals.