Black Friday shouldn’t be a single frantic weekend. At WeSellPerformance.com, Deal Days run from November 15 through December 20, so you actually have time to plan your build, not just panic-add stuff at 11:58 p.m.
If you like saving money on parts you were going to buy anyway, this is your moment. Our Black Friday & Deal Days Deals hub is the command center for everything on sale. Brand promos go live, prices update right on the product pages, and most orders over $99 ship free to your door. You pick the parts, we handle the discounts.
What Are WeSellPerformance.com Deal Days?
Deal Days are the “extended season” around Black Friday and the holidays. Instead of giving you one weekend to make every decision about your car, truck, Jeep, or UTV, we stretch the savings window from November 15 through December 20 so you can:
- Grab Black Friday & Holiday sale pricing during each brand’s promo window.
- Come back during Deal Days to snag the stuff you forgot the first time.
- Spread your build budget over a few weeks instead of one big hit.
The best part: you don’t have to remember discount codes. When a brand’s promo is live, the sale price is built right into the product listing. Just add to cart and go. The Deal Days page shows which brands are hot at any given moment, plus their promo windows.
Black Friday & Holiday Headliners
Before we get to the extended Deal Days window, let’s talk about the headline acts. These are the brands that make you look at your bank account and say, “Future me will figure it out.”
During their Black Friday & Holiday promo windows, you’ll see special pricing on select parts from:
- Airaid – Cold air intakes and filters to help your engine breathe easier.
- Baja Designs – Premium off-road lighting when “stock headlights” just aren’t it.
- BLOX Racing – Suspension bits and hardware that make your project feel like a car again.
- Fabtech – Lift components and suspension systems for trucks and SUVs.
- Firestone – Air helper springs and load-leveling support for tow rigs and workhorses.
- FOX Racing – Shocks and coilovers for when “stock ride” is no longer acceptable.
- GFB | Go Fast Bits – Boost controllers, blow-off valves, and turbo goodies for giggles-per-mile.
- Injen Technology – Intakes and more for late-model performance platforms.
- K&N Engineering – Intakes and filters that practically have their own fan club.
- ORACLE Lighting – Headlights, halos, and lighting upgrades that get noticed.
- Ridetech – Serious suspension upgrades for muscle cars, hot rods, and trucks.
- Road Armor – Heavy-duty bumpers and armor for trucks and off-road builds.
- Spectre – Budget-friendly intake and engine dress-up components.
- Superpro – Bushings, arms, and alignment parts that tighten up worn-out chassis.
- Superwinch – Winches and recovery gear for when the trail gets too interesting.
- Whiteline – Sway bars, bushings, and handling upgrades you can feel from the driver’s seat.
Each brand has its own start and end date, and some of these deals shut off earlier than the overall Deal Days window. If you see a note on the sale page that a deal ends December 1 or December 2, that’s your “quit scrolling and buy it” signal.
Deal Days Brands: Nov 15 – Dec 20
Now for the main event: Deal Days. From November 15 through December 20, these brands are scheduled for promotional pricing on select parts. That means you can circle back after the Black Friday chaos and still catch serious savings.
- BLOX Racing – Suspension and hardware for street, strip, and track projects.
- Brembo OE – Factory-level Brembo braking components for confident stops.
- Competition Clutch – Clutch kits for street, strip, and track use.
- DBA | Disc Brakes Australia – Performance rotors and brake solutions for real-world abuse.
- DeatschWerks – Fuel injectors and pumps for boosted and high-power builds.
- EBC Brakes – Street and track pads and rotors for a wide range of vehicles.
- Firestone – Air spring and load support solutions with Deal Days pricing.
- Rally Armor – Mud flaps and protection for rally-inspired daily drivers.
- Red Line Synthetic Oil – High-performance fluids for engines, gearboxes, and diffs.
- SPAL Advanced Technologies – Electric fans and airflow components to keep temps in check.
- SPC Performance – Alignment and suspension components for dialing in camber, caster, and toe.
- Yukon Gear & Axle – Gears, lockers, and differential parts for serious off-road and towing builds.
All of these brands are tied into the Deal Days window that runs through December 20. Once the promo window closes for a brand, those sale prices go back to “full pop” and the deals are gone.
How to Stack Your Savings
Deal Days are built to reward people who plan ahead and
- Start on the Deal Days hub. Hit the Black Friday & Deal Days Deals page first to see which brands are live right now.
- Build your cart around a brand. If you’re eyeing brake upgrades, focus on Brembo OE, DBA, or EBC Brakes while their promos are live.
- Stack brand promos with free shipping. Most orders over $99 qualify for free shipping, so a set of pads and rotors, a clutch kit, or a pair of coilovers usually clears that bar easily.
- Think about phase two of your build. Upgrading brakes now? Plan to hit Whiteline, SPC Performance, or Superpro while the suspension and alignment parts are on special.
- Don’t forget consumables. Fluids from Red Line are easy to overlook until you’re standing in the garage and the drain plug is already out.
FOMO Guide: What to Grab First
Need an excuse to hit “checkout” right now? Here’s a quick priority list:
- Safety and control upgrades. Brakes, suspension, and alignment parts are the stuff you feel every mile. Start with brands like Brembo OE, DBA, EBC Brakes, SPC Performance, and Whiteline.
- Big-ticket items that rarely go on sale. Suspension and chassis components from Fabtech, FOX Racing, Ridetech, Yukon Gear & Axle, and Road Armor are where Deal Days really shines.
- Lighting and recovery gear for winter. If you drive in snow, rain, or mud, this is the time for Baja Designs, ORACLE Lighting, and Superwinch.
- Power and response upgrades. Hit the brand promos for Airaid, K&N, Injen, Spectre, and Go Fast Bits while the prices are hot.
Short version: if the brand logo is on the Deal Days page, this is the best time of the year to grab those parts. Once December 20 hits (and some brands even sooner), the sale windows close and the FOMO kicks in.
Safety, Fitment & Warranty Notes
Quick reality check before you go full send on the shopping cart:
- Always verify fitment. Use your vehicle details and the fitment information on each product page. If you’re unsure, reach out before you order.
- Follow the manufacturer’s instructions. Many of these parts affect steering, braking, or suspension. Read the install guide, don’t guess.
- Use proper safety gear. When installing parts, use jack stands on a solid surface, chock wheels, and wear eye and hand protection. Never work under a vehicle supported only by a jack.
- Know your limits. If an install involves critical steering, braking, or structural components and you’re not comfortable, have a qualified shop handle it.
- Respect warranty terms. Modifications outside of manufacturer recommendations or incorrect installation can affect warranties on both the parts and the vehicle.
Tell Us What You Scored
We want to see what you do with these deals. Did you finally pull the trigger on that gear swap, throw real lighting on your trail rig, or put proper brakes on your daily?
Tell us what you grabbed during Deal Days in the comments below, and let us know what you’re building!
Related Brands
These are the brands currently featured on our Black Friday & Deal Days Deals page. If you see their logo there, it means there’s promo pricing somewhere in their collection during the sale window:
- Airaid
- Baja Designs
- BLOX Racing
- Fabtech
- Firestone
- FOX Racing
- GFB | Go Fast Bits
- Injen Technology
- K&N Engineering
- ORACLE Lighting
- Ridetech
- Road Armor
- Spectre
- Superpro
- Superwinch
- Whiteline
- Brembo OE
- Competition Clutch
- DBA | Disc Brakes Australia
- DeatschWerks
- EBC Brakes
- Rally Armor
- Red Line Synthetic Oil
- SPAL Advanced Technologies
- SPC Performance
- Yukon Gear & Axle
Hit the Black Friday & Deal Days Deals page before each order, then dive into these brand collections while the sale windows are open.
